A love letter to New York, A love letter to New York, GUCCI continues the House’s narrative with its GUCCI Blondie, a line of handbags inspired by its archival style with a rounded rendition of the signature interlocking G continues the House’s narrative with its Gucci Blondie, a line of handbags inspired by its archival style with a rounded rendition of the signature interlocking G
More often than not, labels find themselves reimagining their brand so many times over that they eventually lose sight of their identity. But then, there are the fashion houses so steadfast in the DNA of their label that their identity becomes impenetrable, something which GUCCI has upheld since its inception in 1921.
GUCCI aims to “traverse time” by re-voicing GUCCI’s storylines from the past.
Fifty years later, GUCCI created an archival line of bags that championed their signature interlocking G emblem. The lineage became so iconic that their design is still synonymous with the Italian fashion house today. How it managed to sustain its supremacy, you may wonder? For GUCCI, the answer is simple: by embracing an ever-evolving narrative. Alessandro Michele, Italian fashion designer and creative director for GUCCI appointed in 2015, aims to “traverse time” by re-voicing GUCCI’s storylines from the past.
And, continuing this in 2022, GUCCI has announced its latest line, the GUCCI Blondie. Drawing inspiration from the patent documents of the 1971 design, the GUCCI Blondie once again has its G emblem taking center stage, while new and original details catapult the accessory into the modern day, breathing a new strain of identity into pieces.
Spanning multiple sizes, silhouettes, and details, the GUCCI Blondie comes in messenger bags, day-to-night handbags, and dressed-up clutches. Unveiled through a striking campaign video by Angelo Pennetta, the visual shows the collection rolled out amongst the hustle and bustle of New York. The visual shows multiple women dressed with the pristine edge and masc-femme styling of the 1970s, all accessorized with the perfect GUCCI Blondie bag. Showcasing the line’s range and versatility, GUCCI proves the endless possibilities of fashion and the never-ending ability to redefine yourself.
A miniature version, also featuring interchangeable and adjustable leather and Web straps, rounds out the selection. Designs are available in leather, suede, and GG canvas, with a varied palette for both the bags and the Web straps.
Featured through a new campaign, New York City becomes the defining backdrop in a reportage style filled with evocative shots of the city’s celebrated landmarks.