Tiffany & Co. x FENDI Baguette
FENDI Tiffany-fies the Baguette for Its 25th Anniversary.
Now, the FENDI Baguette is celebrating its 25th anniversary with a blowout celebration.
The FENDI Baguette is one of the most important bags in modern handbag history. The revival of this culturally iconic bag in 2019 catapulted it back to popularity, ensuring it will forever remain a part of fashion history. Now, the Baguette is celebrating its 25th anniversary with a blowout celebration, one that started back in September during NYFW.
The FENDI Baguette Bag’s reign has been big and bold, and of course, its celebration mirrored the brand’s icon status with a full-on party. The star-studded event included a runway show, of course, presenting the Baguette-inspired Resort 2023 collection. The front row was packed with some of fashion’s biggest stars, like Kim Kardashian, Kate Moss, and Sarah Jessica Parker.
A Baguette in a Tiffany Blue Hue
Bella Hadid walked the runway, debuting one of the most celebrated versions of the Baguette from the collection, a marriage of two icons: Tiffany and Co. and FENDI. If you’ve been scrolling social media in the last 24 hours, you probably already know that the collection has dropped. Photos from influencers such as Chiara Ferragni, Olivia Culpo, Shanina Shaik, Elsa Hosk and more have flooded Instagram, all showcasing the newest Baguette.
Pieces from the collection are available for sale, and they are sure to become collector’s items. Tiffany & Co. has reimagined the FENDI Baguette in its classic blue hue, both in leather and silk satin, finished with Tiffany’s iconic sterling silver. Bags are embellished with a Return to Tiffany™ pendant and sterling silver label engraved with “The Tiffany Baguette.” Enamel Pico Baguette charms are also for sale, which is a perfect marriage of both brands’ storied DNA.
Date: January 5
Trend: Luxury Fashion Brand x Luxury Beauty Brand
Verdict: Since September 2022, fans have been waiting for the Tiffany & Co. x FENDI pairing to be released. As a result, the launch week has garnered a 2 million estimated reach, with 2,000 organic posts about it on global social platforms. Back in September, there were just 637 organic posts picked up with a reach of roughly half a million; having the announcement so spread out from the drop has evidently fueled exposure. Priced at $5,500, the Tiffany & Co. x FENDI Blue Medium Baguette is $2,210 (15,000 RMB) more than the classic Jacquard FF in the same style. It’s also only being made available for a 24-hour period, stirring urgency which will definitely impact its resale price.