CHANEL Classic Flap or 11.12 Flap?

CHANEL Classic Flap or 11.12 Flap?

First designed by Karl Lagerfeld for CHANEL in the 1980s, the 11.12 bag or also known as the Classic Flap Bag, with its signature turn and switch clasp was actually a reinterpretation of the 2.55 Flap Bag imagined by Gabrielle ‘Coco’ CHANEL in February 1955.

Some consider the CHANEL 11.12 refers specifically to those flap bags with chevron quilting and the interlocking Cs clasp. Perhaps this assumption stemmed from the 2015 ad campaign starring Kristen Stewart below, which featured her with the black chevron-quilted flap bag with black hardware, resulting in labeling any flap bag with chevron quilting, the 11.12.

Classic Flap or 11.12
Kristen Stewart for CHANEL

If you go back to CHANEL’s storied past, chevron quilting actually dates back to the 1960s and was introduced by Coco herself. We’ve also seen this type of quilting with the introduction of the Boy CHANELwhich precedes the 11.12 Flap. 

CHANEL is referring to all Classic Flap bags (i.e. those with the interlocking double C clasp) as 11.12. The CHANEL 2.55, is the original flap bag and distinguished with the Mademoiselle (rectangular) turn lock.

Despite this renaming, or rather, “rebranding”, most CHANEL customers still like to refer to the 11.12 bag as the Classic Flap.