Rising star Hunter Schafer glows in a new campaign for PRADA, which highlights the PRADA’s Galleria handbag.
Schafer embodies a young literary heroine who lives out her dreams through fashion. The film’s opening shots see her lounging in the eclectic atmosphere of her vintage-appointed bedroom. Then, timed to the soundtrack’s burst of violins, the emotional atmosphere of the film opens up: Schafer embraces her fantasy, expressing herself through motion and carefully curated PRADA looks. Leaning into a sense of deconstructionism, the film reveals shots of the edges of the set and the studio itself, blurring the lines between fantasy and reality, campaign and real life.