MAISON MARGIELA mirrored its interest for vintage garments and accessories in its menswear and womenswear collections entitled “Replica”. The brand dives into the world of scents and introduces “Replica” masterpieces, a collection of fragrances. These scents evoke personal memories and images that are stuck in our subconscious.

The reassuring fresh laundry scent is diffused in the “Lazy Sunday Morning”, while the odor of candy is reflected through the “Funfair Evening”. “Flower Market” is a multitude of floral compositions that reminds us of our visit to this natural place, while “Beach Walk” takes us back to our strolls along the ocean where our feet are embraced by the sand during those beautiful summer days. The British romance comes alive in “Promenade in the Gardens” scent, and “Tea Escape” evokes the silence that we find at the heart of the bustle in a Japanese city. The collection also features “Lipstick On” which, from one smell, depicts the scene of a woman wearing her lipstick and the powdery scent that is diffused at that very moment.   


For men, MAISON MARGIELA introduces “Jazz Club” that captures the setting in a Brooklyn-based Jazz club, and “At the Barber’s” bears a vintage masculine feel. This line also witnesses Maison Margiela’s first launch of a feminine and masculine fragrance, “By the Fireplace”, which is a warm scent that mixes between smokey woods and grilled chestnuts.

All in all, these fragrances bring sweet memories to our minds, giving us the ultimate olfactory experience.